New Las Vegas slogan to be tested

“What happens in Las Vegas, stays in Las Vegas” is the most well-known phrase promoting our neon city.

If you’re already in town, it’s modified to “What happens here, stays here.”

Now a new slogan will soon be tested against a slew of focus groups, and if they like it, expect to see a flood of ads until you’re sick of it.

The slogan: “Your Vegas is showing.”

“What happens here, stays here” will still be around, but “Your Vegas is showing” will focus on lassoing a specific audience.

Now if you’ll excuse us, we have to zip up.

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